Hi everybody,
I promised you all to discuss other brands in their great steps on the web network.
Brands have continued to use social networks for big product launches. This year, the fashion industry was using massive the social network called Foursquare.
But Marc Jacobs was the first major designer to take advantage of the network. During New York Fashion Week in February, Marc Jacobs distributed “Fashion Victim” badges to those who checked in to one of its stores around the country. Four users who checked in to one of its New York stores were also awarded tickets to its runway show, notoriously one of the most difficult to get access to during Fashion Week.
Although Marc Jacobs may have been first, Jimmy Choo’s use of Foursquare was certainly the most creative. Its spring Catch-a-Choo campaign had women running all over London in order to get a pair of the company’s new line sneakers.
This is the advertisement of Jimmy Choo’s trainers hunt!
The company used the platform to check in at various fashionable locales; check-ins were broadcast over Facebook and Twitter, and the first person at each site was getting a free pair of sneakers. Almost 4,000 people participated in the chase, which was judged very positive by the mainstream and online media. Sneaker sales later increased by 33%, according to social media agency FreshNetworks, which designed the campaign.
This is a very good way to attract publicity for your brand or company, I think it’s very smart to combine the social networks in the promotion of some brands.
Also Chanel is in for some free publicity. Chanel created a short film called “Shopping Fever”. This film is produced by Karl Lagerfeld. This film was released to catch Chanel’s style and perception of the fashion industry. The film was send to many social Networks, like Facebook, Twitter, Youtube and IOS (for mobile applications). This film had more than 5 million views so far and still counting. This is called free publicity, because the money that was put in making the film, is nothing compared to how much publicity Chanel received.
If you’d like to see the short movie “Shopping Fever” just take a look on this youtube link:
It’s officially a fact now that Social networks have become the victim of marketing tools of a lot of brands. Whether you like it or not, you will see the advertisements or promotions of many companies on your social network page, and I don’t even think it’s a bad thing if you’re interested in these brands, why not?
Byeee,
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