Fashion Marketing

Hello everybody,

In my blog I’d like to tell you guys how the web is changing the fashion marketing in 2010.

A lot of fashion brands lately use new digital and mobile technologies to engage with consumers. In particular, brands used the location-based social network Foursquare to build buzz around new product launches, like Jimmy Choo’s line of trainers.
The fashion brands released a lot of behind-the-scenes content on the social networks. From blurry mobile snapshots of runway models for a quick picture, to professionally produced short films delivered exclusively on company websites and mobile apps to post it on Facebook and Twitter.
Perhaps the most remarkable development this year was LOFT specifically, LOFT’s Facebook Page. The company’s corporate staff is working with together with facebook so that models that are modeling the clothes can post the pictures on facebook themselves. The media was very positive about this development and there were a lot of reactions from people that were working in the fashion industry.

In my next 2 blogs I’ll tell you about how other brands such as Jimmy Choo proceeded working on a web network in their company.

Bye,

Nargis