This week I found something new in the area of marketing and fashion.
Theshoppingforecast.com, an innovative new fashion democracy and social shopping website, has just launched. This is a remarkable website, because this website will allow users to browse, comment, vote on and save to their own personal wardrobes, the fashions and trends for the season ahead. It is the first of its kind to highlight the key trends for the season as identified by experts, fashion enthusiasts and the public.
This website will also show what is very popular, and so people can make a decision based on the trends of now.
The website will also provide information about the consumer preferences of women as the fashion buyers for the season ahead.
I think this is absolutely a great marketing tool, this is the chance for designers to see what the consumers prefer and what they would like to see in stores. Based on this information the designers won’t design clothes that people don’t buy or “fails”. So now they can save the money and focus on the wanted garments in the fashion industry. This website aims to create a fashion democracy that will be a link between female shoppers and retail buyers, so no more puffball skirts!’
Take a look on the website if you’re curious; Theshoppingforecast.com
Bye, Xoxo
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